Tuesday, February 24, 2015

From the Pedro Binder

2003 SP Authentic

This card seems very “SP Authentic” to me. If you had to use a card to explain what the brand is about, this would be a good one to choose. Very deliberate, almost mechanical, designs. Lots of clean white (or, at least light) space. If Apple had to design a card, it would design SP Authentic.

That doesn’t mean I have to like it.

Sure, I don’t NOT like it. There’s not much to dislike about it. I’ll always prefer a full picture as opposed to the cut-outs. But, that’s not going to be possible on every card. I get that. And, I appreciate how the Authentic logo and the 10th Anniversary logo are hidden in the corner. The 10th Anniversary one is especially pleasing. That’s the sort of thing you could almost forgive them for plastering all over the card every place they could. But, they held back. They were restrained. Which is in keeping with the rest of the design.

I like the splash of color. The red stripe doesn’t seem to have a reason or a purpose, but it makes the card feel a little less clinical. The weird zoomed in rectangle serves the same purpose, while having the same lack of reason. Color for the sake of color, I suppose.

I will always appreciate a player’s name written horizontally. I will always not appreciate when it is placed in the middle of the card, blocking some of the picture. I don’t really understand that.

I’m going to have to decide that I don’t like the card, but I understand it. Companies need different brands to attract buyers. I can certainly see how this could appeal to any number of people. I just don’t happen to be one of them.

Are you?

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